Inventory Management SaaS Company – An SEO Case Study

Challenge

There were two primary challenges at play here. One was developing the right type of content, and the other was getting in front of the correct audience. The types of people looking for these solutions are typically very smart and know exactly what they’re shopping for. How do you keep things highly technical when developing content while also keeping it highly engaging so as to increase views and time on site? That’s where we jumped in.

Great now that we have all this highly technical engaging content how are we going to make sure that the real decision makers are actually being exposed to it?

The Strategy

In this space- something that’s extremely important, even more so than a typical SEO push, is authority. Knowing that there are other SaaS solutions out there doing something very similar, it’s important for us to highlight the differences. On top of that, we have to be very sure about who we’re marketing to. Creating a schedule for when we’re releasing content is of the utmost importance. To enhance our content release schedule we need a way for users to subscribe so that they’re getting our SEO-optimized content sent straight to their inboxes.

• Develop multimedia content with decision-makers at the top of mind.
• Set up a content release calendar with a 2-week buffer to stay ahead.
• Understand common sought-after solutions and answer them to increase authority.
• Incorporate important supply chain industry news as a way of conveying authority.
• Set up an email marketing campaign system to be used for content and announcements.

What We Learned

Developing a content creation machine can be extremely powerful when done correctly and in a dedicated fashion. Keeping to your guns and churning out a high volume of high-quality content that is delivered straight to users that have been previously vetted leads to a lot of engagement and trust. By putting out this much content you’re building yourself a massive infrastructure that can be referenced by in other content pieces therefore increasing your overall authority in not just the customer but also Google, therefore increasing your overall rankings in SERPs.